Highlights:
- Kentwood uses Google Glass.
- Technology is used to display its listings.
- Earlier, it bought drones to videotape listings
Peter Niederman, wearing Google Glass, is shown with Kentwood’s new drone.
Kentwood Real Estate recently integrated the new Google Glass technology with the company’s high definition drones to provide a highly advanced, real-world visual display of the company’s listings.
Google Glass, developed, as you might surmise by Google, is a wearable computer that looks like an eyeglass The glass displays information in a smartphone-like, hands-free format with voice-over narrative.
“The Google Glass takes video footage of a home’s interior that is very similar to taking a first-hand personal tour of the property complete with voice-over narrative descriptions of the home’s features and highlights,” said Peter Niederman, CEO of Kentwood Real Estate.
“It’s like taking a real life walking tour of the residence,” Niederman said.
“This highly advanced display of the home’s interior is now combined with our drone’s aerial footage of the home’s exterior and surrounding area, including views and nearby amenities,” Niederman continued
The technology will be an asset to prospective home buyers, he said.
“Our brokers can share the footage and narrative with prospective buyers anywhere in the world for a high-tech real estate shopping experience that is unparalleled in the industry,” Niederman said.
The Explorer version of the Google Glass was made available to testers by Google in April 2013.
The wearable computer device is keyed to voice commands in addition to taking photos and videos
. On April 15, 2014, Google held a one-day, international online sale of the Google Glass.
All available glasses sold out within one hour, and Kentwood Real Estate was among the buyers.
separately, Kentwood Real Estate’s drones are built primarily of highly durable carbon fiber with a full GPS setup featuring advanced waypoint mission control software, auto pilot, and one switch return to launch capability.
The drones house a 1080p full HD video camera shooting at over 60 frames per second, providing smooth and professional quality footage that can be viewed and monitored in real-time during the flight.
Each drone can operate at speeds up to 60 mph with excellent stability. Kentwood Real Estate now has a full-time drone operator and videographer who is currently taking aerial footage of the company’s listings throughout metro Denver and Colorado’s high country.
“Home buyers and sellers alike are amazed at our new technology,” said Niederman. “It provides our brokers with a competitive advantage, and the benefits to our clients are extraordinary. We are dedicated to being on the cutting edge of technology and are committed to innovations that take the real estate experience to a higher level.
“By combining the Google Glass technology with our drone footage, we have established a new standard for the industry, and we are preparing for widespread use of future technological advancements.”
Innovative products such as Google glasses and drones will only help brokers at the Kentwood Co. in the Denver Tech Center, the Kentwood Co. at Cherry Creek and at Kentwood City Properties sell more homes and better serve consumers, he said.
Last year, the brokers at the company’s three offices each averaged more than $12 million in sales volume, ranking Kentwood No. 1 nationwide by the National Association of Realtors and REAL Trends.
Have a story idea or real estate tip? Contact John Rebchook at JRCHOOK@gmail.com. InsideRealEstateNews.com is sponsored by Universal Lending, Land Title Guarantee and 8z Real Estate. To read more articles by John Rebchook, subscribe to the Colorado Real Estate Journal.
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